Cheer for Dads

Video Ecard content for AmericanGreetings.com. I provided original concept as well as Art Direction and mascot final design direction. Product lets the user personalize the video with custom captions which then get ground into the final video and sent to recipient.

Personalized video ecard content on AmericanGreetings.com. User selects personalization from menus. Custom video is created on the fly and available to send. Try it out here:
http://www.americangreetings.com/ecards/fathers-day/a-cheer-for-dad-video-ecard-personalized-lyrics/pn/3356581
 
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